Market
Boxed chocolate represents a sizable niche within the $9.3 billion chocolate confectionery category. The segment generates more than $1 billion in annual retail sales, with U.S. per capita consumption of boxed chocolate approaching a half pound per year.
Seasonal sales are key to the segment’s performance, with Christmas, Valentine’s Day, and Easter contributing a sizable portion of annual sales.
The boxed chocolate market is highly segmented with hundreds of competing domestic and foreign confectioners. In recent years, the leading U.S. candy bar manufacturers have entered the boxed chocolate market by extending their existing brands.
