When New Balance founder William J. Riley was watching chickens in his yard, he noted the chicken foot has three claws that create balance, and he transferred that thinking to the design and development of his arch supports — hence the name New Balance. Legend holds that Riley kept a chicken claw in a display case for inspiration.
New Balance employs nearly 2,600 people around the globe, and the company’s products are sold in 120 countries on six continents. New Balance has wholly owned subsidiaries in the United Kingdom, France, Germany, Sweden, Hong Kong, Singapore, Australia, New Zealand, Mexico, Canada, Japan, Taiwan, South Africa, and Brazil.
New Balance is the only athletic shoe manufacturer still producing footwear in the United States.