 |  |  | |  | |  | |  | |  | |  | |  | |  | |  | |  |
|
|
Brand Values
As a privately held company, New Balance has remained committed to a core set of philosophies and strengths — including technical superiority, width-sizing, U.S. manufacturing, grassroots promotions, and strong partnerships with its retailers and suppliers.
Teamwork, total customer satisfaction, and integrity are the core values upon which New Balance operates, and the company’s tremendous success is a credit to its unyielding commitment to these values. New Balance owns and operates five factories in New England — three in Maine and two in Massachusetts. Additionally, the company has state-of-the-art distribution facilities on both coasts, including one in Lawrence, Massachusetts, which recently underwent a 100,000-square-foot expansion.
New Balance faces unique challenges in domestic manufacturing yet remains undaunted. With a high-quality labor force and the confidence to dare to be different, New Balance is able to survive and thrive, and is not afraid to take a leadership position in an industry that has sent most of its production overseas.
In a global economy where quality components come from all over the world, New Balance continues to manufacture a percentage of its shoes in the United States, which is made possible by reinvesting in the latest technologies and manufacturing techniques available. Unique modular teams are continually challenged to offer creative alternatives to foreign competition. By remaining committed to maintaining a domestic manufacturing base, New Balance has proven that high-quality, width-sized athletic footwear can be made by American workers for discriminating consumers.
|
||