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Recent Developments
McDonald’s commitment to corporate responsibility began with founder Ray Kroc, who believed McDonald’s had an “obligation to give back to the community that gives so much to us.” Today, McDonald’s understanding of responsibility has grown to include doing what is right, being a good neighbor in the community, and integrating social and environmental priorities into its restaurants and its relationships with suppliers and business partners.
That commitment translates into a variety of programs, policies, and initiatives designed to meet the diverse needs and opportunities of the many markets in which McDonald’s does business around the world. McDonald’s corporate responsibility efforts include owner/operator support for youth sports in local communities, a commitment to providing nutrition information to customers, working with suppliers to sustain the effectiveness of disease-fighting antibiotics, promoting animal welfare, restaurant-level efforts to promote energy efficiency and waste reduction, and more.
McDonald’s second Worldwide Corporate Responsibility Report 2004 provides a comprehensive account of the company’s commitment, activities, and progress. It includes an update on key programs and details future goals in each area of corporate responsibility. The report and further information about McDonald’s corporate responsibility efforts are available by visiting the company’s Web site at http://www.mcdonalds.com/corp/values/socialrespons.html.
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