5f09 America's Greatest Brands - Recent Developments
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Recent Developments

 

A new kind of wish has now emerged: the wish to help. Twelve-year-old Hope was one of a growing number of wish kids who, when asked to think of themselves, instinctively think of helping others instead. Nine-year-old Ben’s wish was to design a video game that would be helpful to kids like him who have cancer — a way to fight back and to relieve some of the pain and stress involved with treatment. Seventeen-year-old Rankin thought about the kids he tutored daily after school, and wished for a weekend of camping for the participants in his community service program. Eighteen-year-old Brandi wished to deliver guardian angel pins to survivors of the September 11 attack in New York City. Brandi was diagnosed with a life-threatening medical condition one day before the attacks riveted the world, and the timing was not lost on her. She explained, “When I got sick, I was given a lot of guardian angel pins. I believe they helped me in my battle against my illness. I hope these pins will bring comfort to other people who received devastating news just one day after I received my diagnosis.”

 

 

 

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