Promotion
In summer 2004, Kaiser Permanente launched a multi-year image advertising campaign focused on the total health of the consumer. The campaign emphasized aspects of health that go beyond treating illness, reflecting the consumer insight that total health encompasses a balance of wellness in the mind, body, and spirit.
The campaign communicates Kaiser Permanente’s role as a health advocate and its commitment to a proactive vision of health that includes wellness and prevention as well as quality medical care. Kaiser Permanente has always believed in an approach to care that emphasizes wellness at every stage of life. The new ads communicated that Kaiser Permanente stands for total health and empowers members to maximize their well-being and live a happier, healthier life — in a word, to thrive.
