Jones Dairy LG
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Market
Jones Dairy Farm has built its remarkable reputation as a leader in the breakfast meats category by staying true to one simple philosophy: make quality products without cutting corners. Jones began as a breakfast sausage company back in 1889. Since then, breakfast sausage has become a staple in American diets, with about 40 percent of households serving the item regularly. Retail sales have seen exceptional growth over the last few years, and current category sales are estimated around $1 billion. Recent category growth has been fueled in part by the trend toward high-protein, low-carbohydrate foods. Therefore, breakfast meats and eggs are more and more often replacing cereal and toast on America’s breakfast tables. For well over a century, Jones products have been a vital part of this ever-growing category.
Jones sausage holds a unique position within the breakfast sausage market: it is made only from all-natural ingredients. The natural foods movement has been gaining steam since the 1990s. As baby boomers age, awareness of the link between diet and health has grown substantially, resulting in an increased interest in wellness with consumers seeking out minimally processed, all-natural items. Recent statistics show that the market for natural foods now accounts for $15 billion annually with growth of 8 to 10 percent expected over the next several years. Jones breakfast sausage has always been, and will continue to be, an all-natural product that consumers can feel good about eating and serving to their families.
Jones has also long been a global brand. They began exporting internationally in 1938 when a retailer in Winnipeg, Canada, brought product across country lines. Now, Jones Dairy Farm sells breakfast meats to customers all over the world, including Japan, Korea, Mexico, the Middle East, China, the Caribbean, Singapore, and Puerto Rico.
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