Brand Values
International Paper understands that its corporate brand is one of its most valuable assets. IP’s brand value is built upon principles of excellence that guide everything the company and its employees do. These principles include upholding the highest ethical standards and accountability in every action taken; being a good corporate citizen by protecting employees and the environment; promoting dignity and respect throughout the workplace; insisting on excellence, leadership, and innovation; and being passionately focused on customer success and business results. These principles help form a global brand with small-town values.
Through the years, International Paper’s customers, employees, neighbors, and shareholders have learned firsthand that the company is focused on growing a business that benefits each and every one of them. IP believes that success is best achieved through partnerships that bring value to all of its stakeholders.
