Brand Values
HUGGIES has a special relationship with parents, and not simply because diapers do an important job. HUGGIES reminds us of what we love about our babies and what we hope to be as parents.
HUGGIES babies are Happy, with a capital H. They are brave and smart and independent. Their job is making the world their own, and that’s how most of us hope our children will grow up. As one HUGGIES Brand mom says, “I want him to run out in the rain, to get dirty, and touch leaves across his face.” And when mom is Happy, a baby is Happy.
Who wouldn’t want to be a HUGGIES Happy Baby!
