 |  |  | |  | |  | |  | |  | |  | |  | |  | |  | |  |
|
|
Recent Developments
One of HUGGIES Brand greatest success stories is on the Internet, where Parentstages.com aggregates the Web’s most useful child-rearing information. Developed in partnership with online leaders like Yahoo! and iVillage, this award-winning site saves today’s busy parents time by providing an objective, one-step information resource, organized by their child’s stage of development. Parentstages.com is now Kimberly-Clark’s most-visited Web site.
Meanwhile, the HUGGIES Brand innovation engine keeps turning. Consumers who’ve tested the improved HUGGIES® Supreme are already buzzing about the first diaper with all-over stretch. It fits — from waist to legs — and keeps its fit, no matter what a busy baby may be up to.
Another truly innovative product introduced in 2003 is HUGGIES® CONVERTIBLES®, a Diaper-Pant designed for “a whole new way to diaper active babies.” This breakthrough product made life easier for parents and allowed babies to remain active without slowing down. They can be put on like a pant when a baby is busy, or they can be put on like a diaper when a baby has time for a diaper change.
Also in 2003, HUGGIES Brand introduced HUGGIESTM Disposable Changing Pads that allows mothers to “take clean as home changes wherever she goes.” Their compact design opens to four square feet of pure, fresh convenience.
Finally, HUGGIES ended 2003 with the introduction of HUGGIES® Disposable Washcloths and HUGGIESTM Baby Wash. Both HUGGIES products are great for gentle bathtime cleaning to help keep skin naturally healthy.
|
||