Product
HUGGIES® Ultratrim, introduced in 1992, is the brand’s most popular diaper and a great example of the continuous innovation that keeps HUGGIES on top of so many market segments. HUGGIES Ultratrim began with a technological breakthrough: a way to make diapers radically less bulky with zero sacrifice in protection. Most of us don’t usually think of diapers as high-tech products, but that’s what the HUGGIES Ultratrim diaper is. The materials and processes that go into it are guarded by hundreds of separate patents. The result is a product costing about a quarter that gets better every year.
Today, HUGGIES Ultratrim are simply called HUGGIES Diapers, the Baby-Shaped® diapers that are made to fit the unique curves of all babies.
