Market
Today and every day, about 11,000 babies are born in the United States alone. Before they’re an hour old, almost all of them will be wearing their first piece of clothing — a disposable diaper. And every day, another 11,000 toddlers will begin toilet training, most with the help of disposable training pants.
Over the course of a year, there are 4.1 million brand-new potential consumers for HUGGIES® products, just in the United States. Worldwide, families use over 72 billion disposable diapers a year, and nearly one-third of them are branded HUGGIES.
It’s a “growth” market in every way: Estimates are that globally, disposable diapers account for probably less than 30 percent of all changes, which leaves a lot of growing room as incomes and hygiene standards rise around the world.
