6212 America's Greatest Brands - Recent Developments
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Recent Developments

 

In today’s world, all processes and content are becoming digital, mobile, and virtual. Just think about the difference between traditional photography and digital photography or buying records and downloading digital music. As this shift occurs, people need easy access to all types of information and services wherever they are, whenever they need them. To help meet this need, HP is focusing its R&D efforts on four critical areas — rich digital media, mobility, management software, and security.

 

Specifically, HP is driving the next wave of mobile productivity with its leadership in public and wireless local-area networks (more than 2,900 Wi-Fi hot spots worldwide) and by applying imaging software, drivers, and Bluetooth printing technology. HP is also focusing on Internet-protocol (IP) telephony for voice and video communications, driving cost savings for service providers and consumers alike.

 

Not only does HP develop the market-leading devices people use to create and access digital content, but it also offers software that helps them easily manage and store digital assets. On an enterprise scale, HP provides management software technology, people, and services to orchestrate a tight linkage between business processes and the underlying technology infrastructure.

 

HP’s contributions in security help business customers stay up and running securely, while continuing to protect consumers’ privacy by participating in Safe Harbor, the de facto global standard for enabling the safe and legal transfer of personal data across national borders.

 

In addition to these areas of innovation, HP Labs continues to research future-looking technologies such as nanotechnology. Its work in this field has netted four key patents (issued to HP and UCLA).

 

 

 

 

 

 

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