Hoover is focused on the changing needs of today’s consumers. Comprehensive consumer research centered around women’s cleaning attitudes — how they clean and how they want to clean — has provided insights for Hoover to meet those needs through commonsense innovation.
That focus means Hoover strives to provide products that are lighter weight, quieter, easier to use, easier to store, and more stylish and colorful than ever before. (Hoover cleaning ability is a given!) Contemporary Hoover products are loaded with features that save women time and effort, allowing them to clean right the first time and move on to the more important things in life.
The Hoover® EmPower™ bagless upright is a prime example of that mission, because the product puts women in control of their cleaning — enabling them to clean when, how, and where they want. A Hush™ mode decreases the sound of the cleaner, so it can be used anytime, anywhere without disturbing the rest of the household. The Power Boost feature provides more vigorous cleaning for extra-dirty areas. Consumer research shows people want to use a product right away, so the Hoover EmPower upright comes fully assembled right out of the box. Its fold-down handle makes it ideal to store under a table or in a clothes closet (it won’t tangle with clothes) and other places where a traditional vacuum cleaner won’t fit. Gemlike colors and futuristic styling are meant to delight consumers and show that a utilitarian product doesn’t have to be boring.
In addition to offering a full line of uprights, canisters, stick cleaners, hand-held cleaners, deep cleaners, hard-surface cleaners, central vacuum systems, and commercial products, Hoover has diversified its selection to include products that clean other areas besides floors inside the home.
In fact, extensive consumer research reveals that consumers think it’s logical for Hoover to clean other areas — including the air, which Hoover does with its SilentAir® air purifier; the garage, which Hoover does with its GUV™ garage utility vac; and the driveway, patio and walkway, which Hoover does with its SpinSweep™ outdoor hard-surface sweeper.