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Market
Although the U.S. floor care industry is a mature one, having been established more than a century ago, it is extremely dynamic. Dozens of companies from all over the world are bringing to market a plethora of vacuum cleaners and other floor-care devices in all sizes, designs, colors, and prices to meet a wide range of cleaning needs.
Hoover is committed to providing the consumer with premium products built to last, as well as high-quality products at value pricing. With the depth and breadth of its product offerings — designed with women in mind — the brand is able to fit every budget, cleaning need, and life stage. All Hoover products offer exceptional cleaning ability, quality, and convenience features that can help women do their work faster and more easily.
The floor-care industry is responsible for about $5.2 billion in sales volume annually, based on a variety of factors. The market is no longer a replacement market, but one driven by a fast flow of products created to entice the consumer with “something new.” More homeowners are buying products designed for specific tasks, such as wet-carpet extraction or hard-floor cleaning. Additionally, the industry employs a high volume of advertising and enjoys an ever-increasing range of distribution channels.
Hoover markets its product to mass merchandisers, department stores, catalog showrooms, appliance stores, do-it-yourself stores, and vacuum cleaner specialty shops, to name a few. It sells through its own network of company-owned sales and service centers and retail outlets. Television home-shopping networks and Hoover’s Web site, www.hoover.com, provide other venues for opportunity.
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