Recent Developments
The “You can do it. We can help.SM” advertising campaign, a Web site redesign, the introduction of a Home Depot holiday catalog, national Do-It-Herself Workshops for women, and several high-profile television partnerships helped to round out a successful marketing campaign in 2003.
In-store cosmetic and system changes also have been ongoing as part of a significant investment in merchandising redesign, shopability, store signage, and information technology. The company has dedicated millions of hours to associate training and development programs like e-learning and leadership initiatives that help recruit and develop new and existing talent.
In addition to celebrating the opening of the 100th store in Canada in 2003, the company solidified its position as the number-one home improvement retailer in Mexico. This followed the acquisitions of Total HOME and the Del Norte home improvement chain, and construction of additional stores. The Home Depot also opened procurement offices in Shanghai and Shenzen, China, in 2003.
