Recent Developments
Guinness has matched its embrace of tradition with state-of-the-art technology. Recent innovations have made it possible for GUINNESS® draught to be enjoyed outside of the local pub.
In 1989, draught in cans was introduced. The invention of a “widget,” a plastic device inserted in every can, allows GUINNESS® drinkers to pour pub-style pints of draught at home. The widget works by releasing nitrogen, which creates a surge of bubbles when poured into a glass. The bubbles settle to create the famous white head.
The crowning achievement in Guinness’ technological innovation occurred with the introduction of GUINNESS® draught in bottles in 2001. This evolution delivers the draught experience straight from the bottle, eliminating the need for a glass. GUINNESS® draught in bottles makes use of a “rocket widget” which releases nitrogen every time the bottle is tipped, refreshing the surge so that the perfect pint taste and texture is delivered with every sip.
