Promotion
The image of the GUESS? model has become a pop culture icon in fashion advertising. Accessible yet mysterious, the GUESS? Girl is portrayed as confident, spirited, and sensuous. The captivating images enable the viewer to act as voyeur, glimpsing what is simultaneously public and private. The GUESS? image is defined by its simplicity, proving that great design and creativity need not be overly complex. GUESS? images have been showcased in international print campaigns in virtually all major magazines, and on television, billboards, bus shelters, and telephone kiosks throughout the world.
