guess
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Recent Developments
Two decades after the birth of the first GUESS? jean, the Marciano brothers — Maurice and Paul — continue to guide the company. Co-Chairman and Co–Chief Executive Officer Maurice Marciano has overseen the company’s design direction and led its unwavering and extraordinary expansion since 1982. Co-Chairman and Co–Chief Executive Officer Paul Marciano is credited with the vision behind the GUESS? image and is responsible for creating some of the most innovative images in advertising; he also oversees licensing, e-commerce, and the retail business.
Moving through the 21st century, GUESS? continues to challenge its already high standards to remain a driving force in the world of fashion. With a total volume of $1.2 billion in 2003, GUESS? sells clothing and accessories to enhance the casual lifestyle of people with a flair for individualism. In fall of 2003, GUESS? Inc. announced the development and distribution of a GUESS? fragrance collection. The collection will reflect the GUESS? image and complement its customers’ relaxed, sexy lifestyle. The fragrance line is a welcome addition to the fashion giant’s licensed product family, and it will work to uphold GUESS? as a complete lifestyle brand. More recently, in fall 2004 GUESS? is introducing Marciano, a complete, upscale line of women’s apparel with a dressy yet sexy edge. Made from high-quality fabrics, these garments still embody a sense of American fashion and the European flare for which GUESS? is famous. Marciano stores carry exclusively the Marciano line, which is also available in select GUESS? retail stores nationwide.
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