America's Greatest Brands

Achievements

GUESS? has grown from a small California jeans company in 1981 into GUESS?, Inc., a global lifestyle brand. While jeans form the foundation of the company’s history and success, GUESS? designs, markets, and distributes full collections of women’s, men’s, and children’s apparel, as well as accessories. In August 1996 GUESS? became a public company, with two of the Marciano brothers still leading the business. GUESS? has successfully granted licenses for the manufacture and distribution of many of its product categories. Additionally, GUESS? has licensees and distributors worldwide.

The GUESS? retail environment encompasses freestanding stores and in-store shops in some of the world’s most prestigious malls and department stores. The GUESS? wholesale business is represented in approximately 1,450 department store and specialty store locations. Approximately 600 in-store GUESS? shops are available to young men and women throughout the United States. Domestically, GUESS? has over 200 retail stores, including outlet stores and GUESS? Kids stores.

Through licensee and distributor arrangements and its store network, the company has attained a worldwide presence with over 450 stores in 37 countries now featuring the GUESS? brand.

GUESS? derives its net revenue from the sale of GUESS? men’s and women’s apparel and licensed products through its network of retail and factory outlets primarily in the United States and Canada and on their on-line store www.guess.com; from worldwide sale to wholesale customers and distributors; and from net royalties from worldwide licensing activities.

Reaching out to the community is an essential aspect of the GUESS? mission. The GUESS? Foundation was established in 1994 as an extension of the company’s view of the need for philanthropy and its sense of corporate responsibility. The scope of the nonprofit organizations it supports grows each year. The foundation devotes careful attention to requests for financial assistance and is a benefactor to organizations that work in many areas, including improving public education, assisting the homeless, and preserving and protecting the environment. The GUESS? Foundation has supported cancer and AIDS research and treatment, disaster relief, and many others.

GUESS? Community Outreach donates time, money, food, and GUESS? merchandise to help organizations that reach the needy in many communities.

Paul Marciano is a true visionary who has shaped the direction and look of GUESS? advertising from its inception. Recognized by its industry peers, GUESS? advertising has won every prestigious design award including the coveted CLIO Award, the Belding Award, the One Show, the London National Advertising Award, the P.I.A. Award, the Mobius Award, and the Benny Award, among many others. The Metropolitan Museum of Art selected the GUESS? Press Book and Nashville catalogue for the museum’s Permanent Library Collection.