Market
Denim wear has evolved drastically in past years from its origin as basic work attire to a highly fashionable and profitable business that is now a $10 billion industry in the United States. From high-end haute couture designers to mass-market retailers, everyone in the fashion industry wants a piece of this lucrative business. In the prevailing denim war, GUESS? has come out on top with innovative designs, original washes, and stylish trends.
