GEICO
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Brand Values
GEICO aims to be the insurance industry’s low-cost operator, passing the savings on to customers in the form of lower premiums, but the GEICO brand stands for much more than low prices. The true value of GEICO auto insurance stems from the outstanding service GEICO provides to its customers.
As one of the first companies to offer 24- hour, 7-day-a-week, 365-day-a-year policy service via toll-free telephone numbers, GEICO pioneered in auto insurance what is today a service standard across industries. Now, with the easy-to-use Web site geico.com, customers can access and update policy information on their own, anytime.
GEICO claim service also receives high marks from policyholders. In a recent Geico survey, well over 90 percent of claimants surveyed rated GEICO service good or excellent.
The company-wide emphasis on providing excellent service is part of GEICO’s roots. When a severe hailstorm hit Washington, D.C., in 1941, founder Leo Goodwin anticipated the huge call for windshield repairs. Practically before the last hailstone hit the ground, Goodwin had already arranged for several local glass repair shops to work 24 hours a day exclusively for GEICO. He even had truckloads of auto glass on hand in anticipation of the glass shortage that occurred after the storm. This swift response to an emergency set the GEICO standard for policyholder service that still holds firm today..
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