Market
The GEICO family of companies operates primarily in the private-passenger auto insurance market. This highly fragmented industry is one of the most competitive arenas of American business, as companies go to extreme lengths to maintain market share. Despite this difficult business environment, GEICO has experienced unprecedented growth over the last few years, doubling in size since 1997 to become the fifth-largest automobile insurer in the country, with more than 5 million policies in force.
