Market
In a crowded marketplace, vibrating with the noise of countless cable brands clamoring for attention, one in particular has quietly and consistently won the admiration, loyalty, and emotional investment of viewers around the world. That brand belongs to the Discovery Channel with an audience of 90 million subscribing households in the United States, reaching an additional 340 million households in 159 countries.
From its launch in 1985 to its present position as the most widely distributed cable television network in the United States and around the world, the Discovery Channel has consistently ranked as one of the nation’s top consumer brands for overall quality.
In June 2003, the Discovery Channel was rated as a “World Class Brand” for the ninth year in a row, and the only media brand designated as “world class.” The findings were part of an EquiTrend® brand study by Harris Interactive®, which also found the Discovery Channel to be the number-one Media Brand in Overall Quality for the seventh consecutive year, and the number-one Television Network Brand in Overall Quality for the eleventh consecutive year. These stellar rankings followed on the heels of the network being named the number-one World Class Brand among all U.S. companies in 2002.
