Promotion
Delta’s 2003–2004 television and print campaign targets home enhancers and trade professionals and works to inspire confidence in Delta. These ads focus on the innovations of Delta products and a sweepstakes inspired by the company’s 50th anniversary. Strong cross-promotions with retailers also help to strengthen the Delta name among home enthusiasts and do-it-yourselfers.
In addition to strong traditional marketing efforts, the company’s Web site, www.deltafaucet.com, is a user-friendly, informative place where consumers and trade professionals can learn more about Delta. Visitors can build their own faucet from tens of thousands of options, get remodeling advice, and locate a retailer/wholesaler in their area.
