Promotion
Helping communities grow, fostering goodwill, and championing causes have long been commitments of Dairy Queen. Over the years, local store owners have sponsored Little League teams and Scout troops and raised money for organizations in their communities. In 1984, Dairy Queen adopted Children’s Miracle Network as its national charity of choice and has since raised more than $50 million for that organization. Each year, more than 170 Children’s Miracle Network hospitals treat 17 million children afflicted with diseases, injuries, and birth defects of every kind. All of the funds raised locally stay in the community where they are collected.