Dairy
 |  |  | |  | |  | |  | |  | |  | |  | |  | |  | |  |
|
|
Recent Developments
With an eye on future growth for existing and new franchisees, Dairy Queen is testing a new chapter in the company’s history with the opening of the DQ Grill & Chill concept. DQ Grill & Chill blends the best of Dairy Queen’s heritage with the most modern innovation in quick-service food and design. An all-new food menu features burgers cooked to order on freshly baked buttered buns and expansive condiments, along with a selection of natural cheeses and hot and cold toppings such as grilled onions and peppers or sautéed mushrooms. Among the food items found on the menu are the Grilled Turkey Sandwich, Philly Steak Sandwich, Chicken and Vegetable Quesadillas, and salads and soups. Some locations also feature a full breakfast menu as well. The restaurant’s design is one of the new twists to what guests know and love about Dairy Queen. The concept is designed to leverage the power of Dairy Queen’s respected brand and expand sales by raising the bar on the quality of food served by a quick-serve restaurant.
Highlighted by a modern open-air grill and separate “grill” and “chill” areas, the DQ Grill & Chill’s interior brings an innovative dimension to the quick-serve restaurant environment, with comfortable booths and large wooden tables, warm lighting, music, and an overall inviting environment. The restaurant’s design is one of the new twists to what guests know and love about Dairy Queen. The first DQ Grill & Chill opened in Chattanooga, Tennessee, in December 2001.
|
||