Dairy
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Product
Although “The Cone With The Curl On Top” marked the beginning of a long line of ice cream treats that Dairy Queen made famous, the Blizzard Flavor Treat took the system by storm. Drawing on the Blizzard’s incredible success, Dairy Queen launched a new Blizzard of the Month program in January 2003. Each month, Dairy Queen stores feature a traditional, new, or seasonal favorite, including some for kids. In fact, Dairy Queen also introduced a new line of Tween treats to please the palates of kids from 8 to 12 years old, including the Cotton Candy Blizzard that has also become popular with adults.
From malts and milkshakes to Peanut Buster Parfaits and banana splits, from its signature Blizzard to its famous Dilly Bar, Dairy Queen’s treat lineup satisfies even the most discriminating sweet tooth. Also, Dairy Queen’s DQ Fudge Bar, DQ Vanilla Orange Bar, and DQ Vanilla Raspberry Bar are sugar free, fat free, and gluten free, an important factor for people with wheat allergies.
Research and development have played a significant role in Dairy Queen’s success, in both the treat and food sides of the business. The menu is kept fresh with mouth-watering treats such as the Oreo Brownie Earthquake and the delicious Pecan Praline Parfait. The addition of exciting new food items such as the Flamethrower Burger, the Chicken Strip Basket line, Popcorn Shrimp, and freshly made chicken salads have further expanded the company’s customer base. |
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