Coca Cola
 |  |  | |  | |  | |  | |  | |  | |  | |  | |  | |  |
|
|
Recent Developments
The Coca-Cola Company continues to connect with people in exciting new ways, including the introduction of successful new products that give people the drinks they desire.
In 2004, the company introduced Coca-Cola C2, with half the carbohydrates, calories, and sugar of regular cola, and “all the great taste” of Coca-Cola. The Coca-Cola Company unveiled marketing plans for the new soft drink, featuring music by rock ’n’ roll icons the Rolling Stones (“You Can’t Always Get What You Want”) and Queen (“I Want to Break Free”). Ads for Coca-Cola C2 show people enjoying spontaneous, liberating moments in life, representing the freedom to enjoy a cola with fewer carbs and calories without compromising on taste.
Experiential sampling teams offered consumers their first taste of Coca-Cola C2, with stops in Los Angeles, New York, Atlanta, Chicago, and Miami. Coca-Cola system employees across the United States were also given a case of Coca-Cola C2 to share with family and friends. In total, the company distributed more than 12 million samples of the soft drink during the launch in the United States. Coca-Cola C2 was also unveiled to consumers in Japan in spring 2004.
The packaging graphics feature the familiar Coca-Cola trademark in black on a “Coca-Cola red” background, to distinguish Coca-Cola C2 from Coca-Cola classic, the company’s flagship brand. Some packages carry a special silver foil label, to enhance the design and distinction.
|
||