Coca Cola
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Product
Life is a series of special moments, and each is an opportunity for Coca-Cola to add its bit of magic. From the look and feel of the bottle to the sound of effervescence, the tickle of fizz on the nose and tongue and, of course, the unique flavor, Coca-Cola is a sensory experience. But consumer emotions, memories, and values are even more powerful.
New graphics are part of what keeps the Coca-Cola brand relevant to today’s consumers. The new visual identity introduced in 2003 offers a contemporary interpretation of traditional elements such as the Spencerian script, refreshing it with a lighter, more open look; a contemporary dynamic ribbon featuring multiple ribbons of white, silver, and yellow; and effervescing bubbles.
A broad overview of the history, growth, and contemporary activities of The Coca-Cola Company is available on the Internet at www.coca-cola.com.
People love to speculate about the secret ingredient in Coke. One secret is indeed locked away in a secured vault. But another is readily available: the consistent quality of Coca-Cola products that are produced by Coca-Cola bottlers across North America. And that commitment to quality extends to the company’s entire portfolio of brands, including Coca-Cola classic, diet Coke, Coca-Cola C2, Sprite, Fanta, Vanilla Coke, Cherry Coke, Barq’s, Mello Yello, Dasani water, and a full line of Minute Maid sodas, juices, and juice drinks. |
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