Achievements
From its birthplace and headquarters in Atlanta, Georgia, The Coca-Cola Company now has operations in 200 countries. Coca-Cola, the company’s flagship brand, has long been the number-one-selling soft-drink brand worldwide. People all over the globe enjoy Coca-Cola or one of the company’s many other beverages. Today, the company is a total beverage company with product offerings that extend well beyond carbonated soft drinks to include juice drinks, sports and energy drinks, waters, tea, and more.
From the early days, Coca-Cola has been part of major events in North America and around the world. In World War II, the company assured that every member of the U.S. armed services was able to obtain a Coke for five cents, regardless of the remoteness of duty station or cost to the company. To fulfill that pledge, the company assembled bottling plants in 64 locations in Europe, Africa, and the Pacific. The war effort extended the company’s reach beyond North America, positioning the company for postwar worldwide growth.
Significant Coca-Cola milestones over the last 25 years include the opening of the Soviet Union as a market, re-entry of Coca-Cola products into China in 1979, and the launch of Coca-Cola into space aboard the Challenger space shuttle in 1985. Coca-Cola celebrated its centennial in 1986 and has sponsored every Olympic Games since 1928.
