Market
Coca-Cola, the world’s number-one brand, is a symbol of refreshment to people around the world. The familiar shape of the Coca-Cola contour bottle and the flowing script of its distinctive trademark are a familiar part of people’s lives. In fact, nearly half a million times every minute of every day, someone chooses a Coca-Cola — classic, diet, or light, with vanilla, cherry, or lemon, with or without caffeine. Soft drinks have been part of the American lifestyle for more than 100 years and continue to be America’s favorite refreshment. In fact, one of every four beverages consumed in America today is a carbonated soft drink, and retail sales of soft drinks are $63 billion annually.
