Brand Values
Audiences trust CNN to fully connect them with the events of the world, taking them from initial awareness through full understanding of the news stories that shape our lives. This trust is based on great journalism and promises made . . . and kept. Viewers expect CNN to deliver the most experienced reporters, the most complete coverage, and the best access to events and newsmakers around the globe. Americans report that in recent years they most closely associate CNN with their experience of major news stories.9 CNN captures what is happening in the world, presenting coverage and programming in a style as engaging as the stories themselves.
