Promotion
On-air promotions drive viewer awareness of CNN’s major news coverage, with a focus on exclusive interviews, breaking news events, and high-profile daily programs. Off-channel advertising includes print, outdoor, and on-line messages supporting viewer awareness of fast-growing shows such as Anderson Cooper 360º, American Morning, and Paula Zahn Now. The messaging is simple and straightforward, always about the shows and their journalists, and always enforcing the promise of high-quality news coverage.
