Promotion
Club Med is reaching new members with an integrated global communications strategy, focusing on “Total All-Inclusive”™ value, high-quality accommodations, and the freedom to do what you want when you want.
Of course, you can come to Club Med to just chill out. But those who want to play can take advantage of dozens of sports, with all different levels of instruction. Children (from four months to 13 years) can join in the fun in the award-winning children’s programs, including Putumayo World Music Playground and Hip Hop Kidz dance lessons. A multitude of facilities and pros makes Club Med the world’s largest golf club and tennis club.
The Club Med brochure, The Trident, is available in 10 languages and has a huge print circulation as well as a strong Internet presence. Promotional efforts have been intensified by means of international partnerships in over 40 countries, such as those signed with Coca-Cola and COTY.
In addition, www.clubmed.com is becoming a major international Internet player. The Web site now accounts for 8 percent of the brand’s individual revenues in France and 10 percent of overall individual revenues in the United States.
