5fc0 America's Greatest Brands - Recent Developments
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Recent Developments

 

In the summer of 2003, after 53 years of bar beads, books, and bracelets, Club Med redefined itself with the launch of its Total All-Inclusive™ vacations, allowing guests to enjoy an all-day premium open bar, all-day meal service, and upgraded amenities in each room, in addition to extensive sports and leisure activities, endless gourmet buffets, and live nightly entertainment, for one all-inclusive price.

 

Building on its reputation as the leader in discovering pristine, exotic locations throughout the world, Club Med recently opened Trancoso, its third village in Brazil. Trancoso resembles a traditional Brazilian fishing village. Its design is completely in harmony with the local architecture.

 

Marketing innovations allow Club Med to offer more customized solutions — with world-class comfort ratings plus upgraded amenities that help members find the village that best meets their needs and budgets. Villages are suitable for all lifestyles, whether guests are single, married, or with children; everyone can find the right village so they vacation their way. Club Med has invested more than $100 million in a state-of-the-art worldwide reservations system, allowing sales staff to respond more quickly to customers’ requests.  

 

 

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