Recent Developments
In the past three years, Cirque du Soleil’s multimedia division has truly come into its own. In 2003 the reality series Cirque du Soleil Fire Within received a Primetime Emmy® award for Outstanding Non-Fiction Program.
Cirque has founded its own in-house recording company not only to produce show-related records, but also to showcase new performers.
In 2003, Cirque du Soleil defied expectations yet again by introducing ANOTHER SIDE OF CIRQUE DU SOLEIL™ with the launch of ZUMANITY™, a sexy and provocative new show for adults only. World capitals are now requesting their own version of this seductive new-style cabaret. In 2004, Cirque du Soleil will premiere yet another thrilling resident production on the Las Vegas strip at the MGM Grand.
Cirque du Soleil’s art may be rooted in ancient traditions, but the organization hasn’t let the Internet revolution pass it by. In 2002, its Web site, cirquedusoleil.com, picked up four Gold Awards at Canada’s Digital Marketing Awards.
