Market
Live entertainment was a $120 billion industry in 2002, and it only continues to grow. Americans have more choices than ever when it comes to spending their entertainment dollars, and Cirque du Soleil has risen to the top of this aggressively competitive field in record time. In just 20 years, Cirque has become a live-entertainment giant with a brand recognized by 54 percent of Americans (a 74 percent increase since 1998). Cirque currently has five different shows touring the globe, four resident shows in Las Vegas, and a fifth in Orlando.
