Market
Established in 1899, Chiquita helped create the banana category in North America. Since its introduction to the United States in the 19th century, the banana has become the country’s most popular fruit. In fact, the banana is one of the most widely consumed foods in the United States, with 87 percent of all U.S. households purchasing bananas. Each year, the average person consumes approximately 25 pounds of bananas; collectively, more than 7 billion pounds of bananas are purchased and eaten annually.
