Promotion
Century 21 Real Estate Corporation uses a unique combination of advertising and promotional programs to enhance its strong brand awareness.
Century 21 Real Estate Corporation partners with Major League Baseball® as the “Official Real Estate Organization of Major League Baseball.” This alliance includes sponsorship of the CENTURY 21® Home Run Derby® competition, the most-watched sporting event on ESPN after NFL football. In association with Major League Baseball’s Home Run Derby competition, Century 21 Real Estate Corporation sponsors the “CENTURY 21 Home Run Derby All-Star Sweepstakes,” which gives consumers a chance to win $250,000 toward a new home and a trip to Major League Baseball’s All-Star Week.
