Brand Values
The global Callaway Golf brand stands for heritage, technology, quality, and leadership in the industry. With names like Big Bertha, Odyssey, Top-Flite, and Ben Hogan augmenting the Callaway Golf image, the company boasts an enviable collection of golf brands. “Callaway Golf is a powerhouse golf brand with products that lead their categories in market share,” says Ron Drapeau, chairman and CEO of Callaway Golf. “Odyssey has led the putter category at retail for seven straight years, as Callaway Golf has in woods and irons. Adding the Top-Flite and Ben Hogan names to the company gives us an opportunity to build a brand portfolio unparalleled in the golf industry.”
The promise of fun and forgiveness that Callaway Golf brought to Big Bertha Drivers has spread throughout the bag, from fairway woods and irons to putters, golf balls, accessories, apparel, footwear, and timepieces.
