5f7b America's Greatest Brands - Recent Developments
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Recent Developments

 

Callaway Golf’s highly advanced Research and Development Department has continually produced groundbreaking products:

 

• The ERC Fusion Driver, an entirely new driver platform with more than 50 patents covering its multi-material design. It combines a titanium face with a carbon composite body, giving

clubmakers 45 grams of discretionary weighting that can be placed in different positions to customize launch angle, center of gravity, and moment of inertia — resulting in optimal performance for golfers of all abilities.

 

• The new Big Bertha Stainless Steel Irons, which utilize a new Notch Weighting system to add even more stability and forgiveness to the most user-friendly all-stainless-steel irons the company has ever produced.

 

• The HX Tour Golf Ball takes golf ball technology beyond dimples with next-generation HEX Aerodynamics, along with advanced three-piece construction that improves ball flight and potential distance.

 

• The Odyssey 2-Ball Putter became the world’s best-selling — and perhaps most imitated — putter on the strength of its proprietary alignment aid system that helps increase confidence and accuracy. 

 

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