Simply put, Callaway Golf has changed the way the game is played. Millions of golfers around the world have used the company’s products to make the game more enjoyable. Callaway Golf’s Big Bertha line of metal woods has become the benchmark, and the driver has been transformed — from a feared and little-used club to the most popular tool in the golfer’s arsenal.
Callaway Golf’s ambitious attempt to create an oversize metal driver with increased forgiveness succeeded where other companies had failed, yielding the original Big Bertha Stainless Steel Driver in 1991. Ever since the advent of Big Bertha and her progeny — including such current products as the ERC Fusion Driver and the Great Big Bertha II 415 Titanium Driver — the driver has become the flagship product for golf manufacturers around the world.
Callaway Golf now designs and produces a complete line of drivers, fairway woods, irons, putters, and golf balls that share the same ideal: make the game more fun for golfers of all skill levels, from first-time golfers to tour professionals. In fact, Callaway Golf products are among the most popular on the world’s professional tours and have been used to set several scoring records and win hundreds of tournaments.
This success helped Callaway Golf become the world’s largest manufacturer of golf clubs within five years of Big Bertha’s launch, and the company became the first major golf company to go public, as shares of company stock began trading on the New York Stock Exchange in 1992 under the ELY ticker symbol.