Market
Some 22 years ago, Ely Callaway laid a foundation that has changed the way golf is played. A visionary with a gift for instinctively knowing what consumers would buy, he began with a premise that golfers wanted to, above all, hit more rewarding shots. He found just the tool to help them do it in the early 1990s with the introduction of the friendly, forgiving, and oversize Big Bertha Driver. And the innovation continues. From woods, irons, and putters to golf balls and golf accessories, Callaway Golf has consistently used ingenuity, quality construction, and technology to make premium products that are the most forgiving in the history of the sport. Other companies followed Callaway Golf’s lead, and a game once thought to be the province of a few has become the property of many.
Today, there are some 25 million golfers in the United States, and the majority say the pleasing sensation of a well-struck shot is the number-one reason they keep coming back. Providing that enjoyment is why Callaway Golf is now a global company bringing Demonstrably Superior and Pleasingly Different products to 107 countries, in 29 different languages, building more opportunities for more people to enjoy the game.
