Promotion
Barnes & Noble offers many unique in-store features that not only add value but also serve to drive store traffic.
Large-scale children’s departments and story times for children, usually held three times a week, appeal to children, parents, teachers, and librarians. Its music departments feature RedDotNet, the most advanced listening technology, which enables customers to listen to any CD in the store, sampling up to 200,000 music titles and making “browsing with your ears” a reality. Newsstands in many superstores stock hard-to-find specialty magazines as well as out-of-town and foreign newspapers.
The Barnes & Noble Membership Program, a customer loyalty program, gives added incentives to millions of loyal customers to continue shopping at Barnes & Noble. Barnes & Noble members receive 10 percent off virtually every item in Barnes & Noble stores and 5 percent off already discounted prices online at Barnes & Noble.com.
Barnes & Noble is also committed to developing new writing talent. Its “Discover Great New Writers” program, launched in 1993, recognizes literary excellence in both fiction and nonfiction on an annual basis.
Each new store opening is a promotional event in itself, often featuring local dignitaries, music, and children’s games. A portion of the sales proceeds from every new store opening benefits a local charity.
