5d56 America's Greatest Brands - Recent Developments
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Recent Developments

 

In May 2004, Barnes & Noble took Barnes & Noble.com private with the purchase of the online company’s outstanding public shares. Previously, in September 2003, Barnes & Noble acquired Bertelsmann AG’s interest in Barnes & Noble.com.

 

Barnes & Noble recently launched Barnes & Noble Classics, affordable editions of the world’s greatest books. Each book contains authoritative texts and original scholarship, including newly commissioned introductions by leading scholars and academics, and study materials for a new generation of readers. Barnes & Noble Classics, some selling for as low as $3.95, are a huge success.

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