Brand Values
Applebee’s Neighborhood Grill & Bar is the place that honors the neighborhood. It embodies the values of small towns and suburban neighborhoods. It’s a place where everyday folks can come and be who they are, where you can walk in the door and see someone you know from the neighborhood.
This quote from the 2002 Applebee’s annual report best sums up the values of the company: “The fabric of our country is woven together from threads of countless communities and diverse neighborhoods. It’s here that our nation’s values are practiced, our families are supported and our dreams are encouraged. In search of the best of America, a natural stop is Applebee’s — where the American dream lives and thrives. It’s a dream alive in each of our restaurants — embodied in our associates’ and our guests’ willingness to extend a helping hand to those in need and to make each of our neighborhoods a better place to live.”
