Recent Developments
In 2003 and 2004, ABSOLUT introduced its latest flavors and a brand extension to the ABSOLUT family. ABSOLUT VANILIA, launched in 2003, is made from natural vanilla and, reflecting the potential of the flavor, all parts of the vanilla pod are used. ABSOLUT VANILIA has a rich, robust, and complex taste of vanilla with notes of butterscotch and hints of dark chocolate.
ABSOLUT RASPBERRI, launched in 2004, marks the addition of a sixth flavor to the ABSOLUT family. The taste and aroma of ABSOLUT RASPBERRI is from the wild, rich, and intense taste of ripened raspberries with a fresh and fruity finish. ABSOLUT RASPBERRI is packaged in a siren-red bottle reinforcing the passionate intensity and ripeness of raspberries.
The Absolut Spirits Company also launched Level in 2004. Level is a super-premium vodka that is achieved by a unique combination of two distillation methods; the taste is described as the perfect balance of smoothness and character. Level represents the first time that a vodka is being produced with a combination of both continuous and batch distillation methods.
