Superbrands TV is a new service offered to brands featured in AGB. Brands which have attained the prestigious AGB status can now bring their presentations in the AGB books to life through video animation. Go to Superbrandstv.com to view this exciting new offering to our brands.
Welcome to the tenth edition of America’s Greatest Brands. The dance begins. It all starts with getting to know a new product, trusting, learning, very much like an encounter on a first date. You see the product for the first time, you learn what it claims to do, why you need it, how it is different from any other product, and it begins to woo you, flirt with you, and pull you in with curiosity. Now you're hooked. You want to learn more about it and you're tempted to try it, buy it, use it. Presentation is very important, because that first impression stays with you and begins an interest so intriguing that you might even share it with friends. You are investing. If you take a chance and try something new, the relationship is now established; if impressed, loyalty begins.
Customers become loyal to products in a dance of chance, daring to try something new. If the relationship is successful, continued usage is the result, and word of mouth is the best form of marketing. There's no better way to spread the word than from people who have experienced a product they like and to which they have every intention of remaining committed.
The brands we are honoring in our 10th edition of America’s Greatest Brands have been earning such commitment for years. Withstanding the test of time in a volatile social and economic environment is much like dancing on the head of a pin, yet these brands have thrived.